Influence of Social Media Marketing Services on Startup Culture

Influence of social media marketing services on Startup culture

A startup is a project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. A startup is bought into the market and flourished by the entrepreneur in order to bring solutions to the problems. A startup’s founder will conduct market research by conducting problem and solution interviews or by employing social […]

Meta Threads: A New Way to Share Thoughts

Meta Threads: A New Way to Share Thoughts

Meta Threads, a  new project launched by Mark Zuckerberg on July 6, 2023, at 10 a.m. ET. With a vision to innovate the world with a new way of communication, it offers a new, separate space for public conversations and real-time updates. It will help the youth share their thoughts and get their influencers to […]

The Role of ChatGPT in Digital Marketing Strategies

Role of ChatGPT

Developed by OpenAI, ChatGPT is a big language model trained on an expansive range of text-based data that includes articles, books, and social media posts to get familiar with the structure of human language and come up with human-like responses. ChatGPT can revolutionize and entirely transform digital marketing through its more targeted and personalized ads.  […]

How Your Business Can Benefit from UX/CRO Audit?

Ux/Cro Audit

Your business’s success is immensely affected by your website. To ensure maximum sales and conversions, one must focus on providing optimal user experience and catering to their needs. If your new landing page, a service, or your online store fails to generate leads, it calls for a review of your website structure. Analyze your website’s […]

Google’s Helpful Content Update 2022: 5 Things You Need to Know about it

google helpful content

Google’s Helpful Content Update is about helping people and providing people-first content. What is that, you ask? Well, people-first content is the one written by people to genuinely help others and answer their queries not just ranking on Google’s SERPs. The update’s key focus areas are helpful, informative, and well-researched content. The new update is […]

HTTP Status Code

http code

An HTTP status code is a message a website server sends to the web browser. These messages will only be visible to you and the users sometimes. However, the HTTP status code might appear on the screen based on the problem with a particular URL or website. One should understand HTTP status codes to identify […]

Broken Links 101: Everything You Need to Know About Broken Links

Broken links

Broken Links 101: Everything You Need to Know About Broken Links Broken links are frustrating. They aren’t only annoying for the customers and impact your SEO practices. If someone clicks a link and it fails to provide the information they require, they would get frustrated and leave the page. Broken Links A broken link doesn’t […]

Instagram Algorithm 101: Everything You Need to Know

Instagram Algorithm

Similar to Facebook, users now have to witness an Instagram algorithm change frequently. When it comes to the Instagram algorithm, it has one objective, to help you stay longer on the app and get you content that keeps you hooked and remain longer on the app. If you are running a business online or plan […]

Why Market During a Recession or Lockdown?


Why Market During a Recession or Lockdown? Many reliable accounts have reported that the United States shall experience a recession as early as 2023. Even discussing the possibility of recession is scary enough for any business leader. It is disturbing and stressful. Also, the case of a recession looming ahead is distressing as many businesses […]

An Insight into Millennial Vs Gen Z Type Audience


A large chunk of the present audience comprises Millennials and Gen-Z or GenZers. When it comes to marketing to these audiences, both of them differ a great deal from each other. As the GenZers are growing older, marketers are seeing a major difference in the buying and spending habits of these two. These behaviors have […]